What Would Google Do?
Reverse-Engineering the Fastest Growing Company in the World
HarperBusiness · 2009
Google is more than a company; it is a new way of thinking. What Would Google Do? distills the rules by which Google and the internet operate — openness, links, platforms, abundance, and handing control to the public — and asks what would happen if every industry, from newspapers to car makers to government, were rebuilt around them.